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Local Buzz





Local listings are increasingly used by people who are searching for products and services

in their vicinity, who are also ready to make purchases either online or offline.

What is Local Buzz?

The Local Buzz service is about generating “buzz” around your business in your local target area. We’re proud to be one of the few online marketing agencies that provide Local Buzz optimization.

Local Buzz is the optimization of your presence in local listings, maps, and reviews in search engines and major sites such as Google Places, Bing Local, Facebook Places, and Foursquare to make your business searchable and increase its visibility online.

Local Search has Grown Exponentially

Graph Showing 144% Increase in Local Searches from 2007-2011

 


Did you know that local search has grown by 144% from 2007 to 2011? Local listings on Google Places, Bing Local, Facebook Places and Foursquare are geographically relevant and are more targeted to customers. Local Buzz capitalizes on local listings search with reviews, check-ins, and promos to increase your visibility and induce a viral effect in the local scene.





Local Buzz is Good for Your Business

Building 'reviews' is a crucial factor for successful local visibility and so it is an important feature in our Local Buzz service

Graph Showing Importance of Good Reviews

The explosion of mobile device usage has shaped local search and buying behavior. With increased

smart phone and tablet adoption, mobile local search grew, causing a high demand for time-sensitive,
on-the-go needs for local business information.

 comScore Local Search Study 2012-Graph


comScore Local Search Study 2012-bulleted list

What are Your Competitors Doing?

The number of businesses looking at optimizing their local listings, citations, maps, and reviews are increasing.

Graph 1-What Other Businesses are Doing

People and businesses are increasingly looking at local listings for shopping, dining, services, vendors and more. For these reasons, appearing in local search results can help a business stand apart from its competition.

However, only:

Graph 2-What Other Businesses are Doing





This means that doing Local Buzz now will give you an edge over your competitors. This will make it difficult for them to catch up and compete with you when they have finally decided to employ Local Buzz.

 







The Future

Projections show:Projection Graph-Increased Local Search

  • Acceleration of local search volumes due to unprecedented  smart phone adoption
  • Growth of mobile payment devices
  • The release of Google+ Local
  • Release of Apple maps
  • Release of Google Maps app
  • Release of Facebook Nearby

The rise in mobile device usage has changed local search and buying behavior causing consumers to search on-the-go for instant information found in local business listings moments before they actually drop by and buy.

Local search volume will continue to grow and sooner or later your competitors will discover its huge potential as early adopters achieve the largest market share out of local search optimization efforts.

Why Choose Us?

Generating local buzz for businesses is a rather new tactic and not many service providers have acquired the intelligence and the skills required to perform effective local buzz optimization like we do.

Choosing us as your service provider places you in pole position right in front of this fast-growing source of traffic, and customers, for your business. You do not need to learn the secrets to conducting highly-targeted local buzz optimization, nor do you need to hire and train a team which can be expensive and time-consuming.

SEO Process Chart

In-depth Consultation

We believe that understanding our customer's needs and objectives is crucial to providing superior services and so we take the time to get to know you, your business, your target market, and your competitors. Finally, we factor in your location and geographical targets into our Local Buzz services and then recommend the most suitable solution for you.

We will figuratively and literally draw a planned map to chart the expansion of your visibility and accessibility across your geo­ targeted presence online.

We follow a cycle beginning with an in-depth consultation with you to identify your needs in order to establish the best strategy and implement the most suitable solutions for you. We then measure and analyze the results and listen to your feedback so we can apply continuous improvements to your campaign to make your Local Buzz marketing successful.

Sample Local Presence Report Results
Summary of What We Do

Local Business Listing Research and Creation
Duplicate local business listings are confusing to both users and search engines. Not being present on local listings is worse. So, we’ll come in and research the status of your business in local web properties. We’ll ensure your accounts are setup and verified.

Local Mobile "Check In" Visibility
We will publicize your local mobile check-in promotions via your Facebook Places, Foursquare and Google Places accounts to encourage more check-ins and more business as well as strengthen your local signals.

Image Creation, Optimization, and Publication
We provide high quality image sourcing, editing with branding, and optimization such as geo-tagging and back link generation. We then upload and publish your branded image to 4 primary local business directories.

Custom Citation Building
We perform directory research and register your business to specialized directories as well as submit a report of recommended paid directories.

Review Publication and Promotion Creation
We analyze the reviews of your competition and then we publish reviews for you. We also provide promotion copy writing and promotion banner/image design as well as coupon creation for you with a bar code.

Promotion and Event Social Updates
This includes Google Places offers creation/update, Google Plus business page promotion update, Facebook Page promotional "like" creation, Facebook Places promotion publication, Bing Local deals creation, Bing mobile deals publication and Foursquare promotion update to strengthen your local signals.

What is the Next Step?

Generate buzz locally to boom your sales!
Get a Local Buzz consultation now!

As we have shown you, the data and trends suggest that employing local Buzz will benefit your business in terms of visibility on search engines' local listings and top directories.

We are constantly engaged in research and analysis on market trends and technologies to develop Local Buzz strategies and tactics to provide you with exceptional services that are geared to provide you with an excellent ROI.

Engage our services and get the following:

Local Buzz strategy and tactics based on market trends and technology.

In-depth consultation with you to tailor-fit your campaign with your marketing goals.

Grow your network and get more referrals. Join other business owners who are enjoying the benefits of being highly visible on local listings.

Beat your competition and get more sales and revenues from increased visibility and traffic.

Given the facts, the best time to do Local Buzz or to ramp up local listings for your business is right now. Catch up with your competition, or keep them at bay and expand your business to new horizons. We are here to help you make that happen.

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Send us an email or give us a call to schedule an appointment.








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Additional Benefits of our
Local Buzz Services