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Search Engine Optimization




What is SEO?

Search engine optimization is the process of improving the ranking of your web pages on search engines' organic or unpaid search results pages (such as on Google, Yahoo and Bing) for search queries related to your business, brand, product or service.

Donut Chart Showing Google's Market Share

With Google as the leading search engine at 66% of market share, effective SEO involves a deep understanding of Google's intricate algorithms and ranking factors. These are continuously developing to display the most relevant search results to searchers. As the leading search engine, it is critical to align with Google's best practices and this also means exceeding the standards of Bing and Yahoo.

Here are some common terms you will hear when discussing SEO:

+SERP

-

Search Engine Results Page

+Rank

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The position your web page displayed on SERPS

+Impressions

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The number of times your web page appears on SERPs to users for related search queries

+Visits

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When users land on your web page after they click on a search result because they find it relevant

+CTR

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Click through rate = clicks divided by impressions

+Conversion

-

desired action fulfilled by your visitor (may be sign ups to a newsletter or an online purchase)

SEO performed properly results in higher rankings for your web site on relevant searches with the ultimate goal of achieving the number 1 position on the first page of Google. The higher your site is ranking on search engine results pages, the higher the click through rate (CTR) and so the greater the number of visits to your site. Click through rate is the number of times people click on the search engine results to go to your site over the number of times your site appears to them (impressions) on search results.

SEO involves the application of thorough guidelines and proficient techniques in the design, architecture, coding, content, promotion, linking, localization, personalization and socialization of your website.

In a nutshell, if you are selling car accessories such as steering wheels, and we have identified "car steering wheels for sale" as a good target keyword or key phrase for you, then your web pages should start ranking high on search engines when people type in "car steering wheels for sale" as a search query (or some close variations of it).

Why Do You Need SEO?

Doing SEO means increasing free targeted traffic or visitors to your website as opposed to getting instant, but paid, traffic through search engine advertising. Having a website is not enough. SEO means letting people and search engines know that your website exists.

It is worth repeating that:

SEO will give you high visibility on search engines thus giving you more traffic to your website and a higher chance of getting leads, conversions and sales for your business.

SEO ranks highest with growing importance as a source of leads for businesses

Percentage of Quality Leads from SEO











What are Your Competitors Doing?

It's never too late to implement SEO, the best time to do it is now to harvest its benefits months after and beyPercentage of Businesses Using SEOond. The earlier we do SEO for you, the faster and the better you will be positioned against your competitors.

SEO will remain as a potent online marketing arsenal for many, many years. It will remain as a basic necessary ingredient to successful online marketing even as technologies continue to evolve and develop new online marketing channels. In fact, the expansion of local search and the birth of local buzz services is an extension of SEO.

These numbers will continue to grow as newly formed businesses, as well as late adopters will eventually get into SEO to reap its benefits. To attain and to keep a high position on search engines, it is recommended for businesses to maintain SEO efforts in the long term or be pushed down by competitors.


What Will We Do For You?

  • Keyword and On-page SEO Research and Analysis
    We make sure that the effort we put into your SEO campaign is focused on returning optimal results, and so we identify target keywords by performing keyword research and analysis. This will also include analysis of your current rankings, as well as that of your competitors, using specialized software and manual assessment.
  • Account Setups
    We setup your social media accounts as well as off-site blog accounts for strong social signals,
    as well as content and freshness signals.
  • Business Directory and Press Release Sites Setup
    We list you on the top business directories and press release sites for more visibility and quality back links.
  • On-site Blog and Authorship Configuration
    We setup your G+ authorship and publisher markup tags with your blogs for good G+ signals. We upload blog articles from you, categorize and tag them as part of optimization to ensure that if your content is ever duplicated, you will not be penalized by Google.
  • On-page Website Optimization
    We perform optimization of all on-page elements, including page titles and meta tags, header tags, content; keyword usage in content, links and anchor texts; as well as URLs and navigation, and XML site maps. We also integrate and install Google Webmasters and Google Analytics.
  • Content Generation and Optimization
    We provide on-page and off-page content generation such as, press release writing, company updates, industry news, coupon promotion, and custom content; optimized with the correct application of links, anchor texts and keyword usage. Users like valuable content and so search engines put much weight on content in their algorithms. The more useful the content you have on your web pages, the higher your web pages will rank on search engines.
  • Content Distribution
    We distribute generated content through social networking and social sharing platforms, off-site blogs and press release publications if applicable.
  • Competitive Link Building
    Combining both manual and software intelligence, we will examine your competitors' back links. These back links will undergo analysis to determine the quality and probability of link building
  • Website Speed Optimization and Security
    This includes page load, image, static content cache, global content delivery network and mobile user optimization. Security measures include static content up-time security, SSL encryption and optimization, comment spam, malware and content scraping protection.

Why Choose Us?

Choosing us puts you ahead of the curve. Rather than do SEO by yourself or organize and train a team to do it in-house and find your way as you go – which is going to be both time consuming and expensive – allowing us to do your SEO places you on, or fast forwards you to, a strategic SEO phase.

SEO is a long term effort and it will not produce immediate high-impact results. Think of SEO services in terms of putting gas in your car; do you only have to fill up your tank once and then expect to drive it forever?

We will not and cannot promise you the sky and the moon in 1 month. The success of SEO relies on continuous implementation and continuous adjustments due to many factors, including, for example, your competition.

However, some basic results can be felt immediately, for example: search engines indexing your website's pages for consideration to be displayed on search results.

In-depth ConsultationSEO Process Chart

For us to deliver exceptional SEO services to generate impact
on your marketing, we take the time to understand your
objectives and factor these into our SEO strategy. We then
recommend a plan for you. We need information from you
about your business, product or service, your target market,
your past and current marketing activities to give us a clearer
and bigger picture of how to help you and to ensure that we
provide value with our SEO services.

We follow a cycle beginning with in-depth consultation to identify
your needs and to determine the best strategy and implement
the most suitable solutions. We then measure and analyze the
results and listen to your feedback so we can apply continuous
improvements to your campaign in order to make your SEO
marketing successful.

What is the Next Step?

The data and trends suggest that employing SEO will benefit your business in terms of visibility on search engines, improved rankings, increased traffic, quality leads, and ultimately, sales.

We are constantly engaged in research and analysis on market trends and technologies to develop SEO strategies and tactics to provide you with exceptional services that are geared to provide you with an excellent ROI.

Right now astute businesses are reaping the rewards of long term SEO and you too can join the club of business owners whose websites are on the first page of Google.

Given the facts, the best time to do SEO or to ramp up SEO for your business is right now. Catch up with your competition, or keep them at bay and grow your business to new heights. We are here to help you make that happen.

Go ahead and send us an email or give us a call to scheduCall or Email PSSle an

appointment.

 


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